The retail giant Introduces Buying Restrictions on Pokémon TCG Products
As a notable development, Walmart has started enforcing strict limits on how many Pokémon trading card items customers can buy during a single visit. This policy was activated as of early November, according to a company memo shared with employees.
Addressing Scalper Activity
While not officially confirmed by Walmart, numerous sources suggest this decision was prompted by a widely shared social media clip that depicted a customer buying a massive amount of Pokémon card items at a checkout counter. The employee seen in the video received significant criticism for allowing the bulk transaction to proceed.
Rule Specifics and Possible Weaknesses
The new restriction specifies that shoppers may only buy up to five trading card boxes or packs each time they enter. However, the language has raised questions due to its vagueness. What exactly qualifies as a "box" remains unclear, and whether someone could still purchase five premium Elite Trainer Boxes remains ambiguous.
Additionally, since the limit is tied to each visit, theoretically a determined scalper could make multiple trips—purchasing the maximum each time—to accumulate significant stocks over several hours.
The Scalping Phenomenon
For the average collector, such efforts might seem over the top, but for scalpers, it's standard practice. Over the past few seasons, scalpers have significantly added to widespread shortages of Pokémon cards, driven by the TCG's growing fame.
Some resellers aim to resell sealed items at a markup, while others hunt for valuable pulls that can fetch sky-high values. For instance, the Mega Lucario ex card from the latest set has been listed for over $800 in online marketplaces.
Looking Ahead
This policy change coincides with the approaching launch of the Phantasmal Flames set, coming on November 14th. Early listings already show chase cards like the Charizard mega evolution listed for around fifteen hundred dollars, highlighting the ongoing demand and potential reseller attention.
With any luck, the retail limits will curb mass buying and increase access for genuine collectors and casual players as well.